Hershey built on the 2024 launch of Shaq-A-Licious XL Gummies, which are shaped like NBA legend Shaquille O’Neal’s face, by partnering with 7-Eleven to release an exclusive Slurpee flavor.
In this on-demand video, experts from Snipp Interactive and Sideline Sports share insights on how brands can harness the passion and intensity of sports fans using gamification to drive engagement, loyalty, and real results.
