Sports Sponsorships

For the second year in a row, Hayden Products’ Walmart-exclusive cosmetics brand is selling a Girl Scout Cookies-inspired makeup collection.

Kroger united nearly 20 brands for a sweepstakes and cause campaign that informally tied in to March Madness.

Nutrabolt’s C4 activated its WWE sponsorship with a sweepstakes running at 7-Eleven and Speedway from March 1 to April 20.

In-game integrations and a traveling physical activation help the retailer connect with digitally savvy audiences in their areas of interest.