The Danone water brand is activating its sponsorship of the U.S. Open with a unique viewing of the men’s final on a branded cruise traveling along New York's Hudson River.
A new report from North America-based marketing technology solutions provider Snipp Interactive helps brands navigate the digitally supercharged sports world.
The lifestyle and supplement brand activated its ongoing partnership with esports organization FaZe Clan to launch an energy drink exclusively at 7-Eleven.
The sporting goods company is continuing to grow its brick-and-mortar footprint with the opening of a California store, located a couple blocks from the ocean within Santa Monica's shopping district.
The brand will debut its new logo and look, which includes a bolder typeface, enhanced color palette and updated packaging, beginning this fall in North America.
As the beer giant prepares to air its first Big Game ad in more than 30 years, it's uniting Coors Light and Miller Lite in a floor display touting a co-branded promotion with Draft Kings.
For the third year in a row, Coca-Cola Co.’s BodyArmor is giving Walmart an account-specific overlay to its national incentive encouraging shoppers to “Commit to Fit” for their New Year’s resolution.
