Meijer tied in to Procter & Gamble's July 3 brandSaver FSI event with a full-page feature in its July 3/7 circular that activated the manufacturer's sponsorship of the 2016 Olympics.
Delhaize America's Food Lion and Procter & Gamble partnered on a sweepstakes this spring activating the manufacturer's sponsorship of the 2016 Olympic Games.
