Sports Sponsorships

The Peruvian Avocado Commission’s Avocados from Peru is running sweepstakes at Lidl and Kroger’s Mariano’s awarding custom Teslas.

Kraft Heinz Canada is activating its sponsorship of Team Canada at the 2024 Summer Olympics in Paris with a sweepstakes running at Canadian supermarket chain Loblaws.

Mondelez International is activating its sponsorship of the 2024 Summer Olympics with a dedicated digital flyer at Canadian supermarket chain Metro.

Sports sponsorships are so prevalent in the marketing world — and are a large chunk of big brands’ annual advertising budgets. Here’s a sample of the activations we’ve spotted this year.

Recent retail news includes Best Buy kicking off a new campaign and giving itself a brand refresh.

Craftsman donated $100,000 to the Ace Hardware Foundation during the brand's 18th annual Racing for a Miracle program.

Through its partnership with the Aston Martin Aramco Formula One team, Lego team brought a 564-piece set to Walmart in June.

Unilever tied into the designation of April as Earth Month with a bulk-purchase incentive at Meijer tied to a donation to the Alliance for the Great Lakes.

Procter & Gamble activated its National Football League sponsorship at Meijer alongside a bulk-purchase incentive.

Among its latest innovations, Roku debuted a dedicated NBCUniversal destination for the Summer Olympics, home screen video ad placements, advertiser showrooms and a new partnership with The Trade Desk.