Sports Sponsorships

For the second year in a row, Hayden Products’ Walmart-exclusive cosmetics brand is selling a Girl Scout Cookies-inspired makeup collection.

Kroger united nearly 20 brands for a sweepstakes and cause campaign that informally tied in to March Madness.

Nutrabolt’s C4 activated its WWE sponsorship with a sweepstakes running at 7-Eleven and Speedway from March 1 to April 20.

In-game integrations and a traveling physical activation help the retailer connect with digitally savvy audiences in their areas of interest.

Coca-Cola Co. tapped into the resurgence of nostalgic flavors among Millennials and Gen Z by launching orange cream versions of Coca-Cola and Coca-Cola Zero in February.

A pallet display stocks a $15 Lego Creator Springtime Animal PlayPack and a $19.95 Cute Bunny set, both of which are only available at Walmart.

The mass merchant's omnichannel “Game Day” campaign spotlighted party supplies from numerous brands.

Both manufacturers ran bulk purchase incentives at Meijer tied to Super Bowl LIX on Feb. 9.

The retailer has activated its National Hockey League sponsorship with a game and sweepstakes running throughout the 2024-2025 season.

Sprite Vanilla Frost SKUs received secondary merchandising space on an account-specific floorstand.