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The partners are celebrating one year of Mtn Dew Purple Thunder with a 33-stop "Thunderversary tour" featuring in-store events, live music and giveaways.

Bic is promoting the launch of its EasyRinse razors, which feature anti-clogging technology, by running an national instant-win game with overlays at Walmart, Target, Walgreens and Dollar General.

The "Sister, Sister" and "Twitches" star launched a clean haircare line exclusively at Walmart in March.

Commercial cleaning company Ecolab launched a retail product line exclusively at The Home Depot in February.

T&G Global tied in to the Lunar New Year with special packaging for its premium Envy apple, which it heavily promoted at the Canadian Asian foods retailer.