Shopper Marketing / Engagement

Creators are expanding beyond TikTok and Instagram to platforms like Substack, Discord and Reddit, where deeper trust is built through long-form and subscription content.

The brand is setting up a "ski thru" event at Ontario's Blue Mountain Resort.

Here's how brands can make the most of the in-store environment, writes Brandmovers' Francesco Onorato.

Here's how the manufacturer highlighted its brands through a full-scale omnichannel program at Walmart and other retailers.

Walmart, Amazon, Walgreens and others shared retail media-related advancements and news during the month.

The retailer will leverage wellness as a year-round engagement driver, pairing expanded assortments with in-store events and personalized discovery tools.

In this on-demand Retail Intel webinar, marketers from Ace Hardware, Dreyer's Grand Ice Cream and Spark Foundry explore the role of creative in delighting and engaging consumers.

Four campaigns won OmniShopper Awards in two "Collaborative: Brand-Retailer" categories.

Placer.ai's Ethan Chernofsky shares the latest visitation trends across banners and store formats, uncover what’s driving shopper missions today.

DoorDash executives discuss evolving shopper behaviors within the alcohol delivery space and where the market is headed next.