Seasonal

A report from CommerceIQ also indicates that Sponsored Display and Sponsored Product ads saw the largest growth on Amazon last year.

Procter & Gamble’s Gillette Labs teamed up with gaming hardware manufacturer Razer to launch a limited-edition razor exclusively at Target in November.

Seasonal scents from Unilever’s Beloved by Love Beauty and Planet line are receiving the spotlight on a secondary display in stores.

Kroger’s aisles were fully decked with secondary displays from various CPG partners.

The “Prop Bites” campaign invites fans to place side bets on America’s food preferences. It includes partnerships with comedian Desus Nice and Gopuff.

Swiss beauty brand Weleda released a pair of face care lines exclusively through Amazon in the fall.

Retail media activity from Hershey, Sony and Google at U.S. and U.K. retailers are among the winners highlighted in an infographic from Pathmatics.

Target shines a spotlight on its first private label kitchen brand.

Genomic nutrition platform GenoPalate will give Earth Fare shoppers access to its DNA-based reports in the wellness department and eventually launch meal kits and other products at the grocer.

Tonies, a Germany-based screen-free audio entertainment system, came to Walmart stores in October with a series of exclusive bundles.

P2PI talked with Hop Wtr's CEO about the brand's latest holiday campaign, which commissioned a popular video creator to give mall Santas an impromptu breathalyzer test.

InMarket's Mitch Cristol outlines a guide for winning “Bev/Alc's Vince Lombardi Trophy."