Seasonal

ColourPop Cosmetics tied in to the May 23 theatrical release of Disney’s "Lilo & Stitch" by launching a line of licensed products at Ulta Beauty as part of an ongoing partnership with the retailer.

Walgreens tied in to National Nail Polish Day (June 1) by uniting four brands for in-store offers May 29-31.

Spending won’t slow for the holidays, but it will be more scrutinized, according to data from Inmar Intelligence. 

Get an inside look at GSTV’s first “Summer of Drive” campaign, which blends branded content, at-the-pump activations and measurement tools.

Retailers have traditionally sought to inspire that behavior with dedicated in-store areas, but a report by Quad encourages modernizing the tactic by incorporating digital advertising.

The James Beard Award-winning pitmaster partnered with Target in June to launch a line of 12 South Carolina-inspired SKUs under the retailer’s Good & Gather private label.

Dive into the data to see how consumer response to major promotional events – from Black Friday to back-to-school shopping to brand-crafted LTOs – varies by market.

Limited-edition collaborations, Pride Month and TikTok trends lit up the aisles in June.

More than half of shoppers surveyed say food and beverages are a must-have for the patriotic holiday, according to data from Breaktime Media.

Displays should command attention, tell a story and create a solution, writes Great Northern Instore’s Dan Sabanosh.

Innovations such as recyclable snack wrappers and paper wine bottles reflect how brands are addressing shifting consumer trends.

Revolution Beauty leveraged the 30th anniversary of Paramount Pictures’ “Clueless” by launching a makeup collection exclusively at Walmart in May.