Sampling

The evolution stems from Sam’s Club’s broader omnichannel vision, and includes new measurement tools as well as forthcoming formats like influencer- and creator-led content.

A pilot program in select stores offers shopper guidance and sampling experiences during “The Beauty Event.” It's Walmart’s latest move to elevate the beauty category.

See how Absolut, Aperol, Recess and others will engage festivalgoers at Coachella and Stagecoach this spring.

Here are some seamless and impactful strategies for in-store event marketing.

Here's how a Schwarzkopf traveling salon visited Walmart stores and other sites to build brand awareness and exceed multiple KPIs.

Learn about “Ulta Beauty World,” happening this spring in San Antonio.

P2PI released multiple research reports on the state of retail media, Meijer added new digital ad placements, and Dollar General leaned into experiential sampling.

See how the brand promoted its heartburn relief Chewy Bites ahead of the Super Bowl through a lively, interactive event.

The new integration offers retailers and CPGs a way to distribute sponsored samples using data to target relevant consumers.

The brand enters the single-serve coffee category, focusing on quality and sustainability.