Sampling

Despite increased food costs, Americans are leaving room in their budgets for chocolate, according to an annual report from the National Confectioners Association.

Sam’s Club, The Home Depot, IAB and others announced retail media-related advancements, collaborations and news during the month.

The e-commerce platform also introduced deeper insights for sampling campaigns and an integration that allows consumers to add products to their cart when shopping anywhere online.

The investment will strengthen Superfridge’s in-store marketing and merchandising display solutions and promotional program.

Kellanova’s Pringles is selling a limited-edition "Mexican Street Corn" flavor exclusively at 7-Eleven.

The emerging THC seltzer brand's "Get Together" campaign will utilize a diverse mix of media, including DOOH ads and user-generated content, to position cannabis consumption akin to traditional BevAlc marketing.

Diversifying Acosta's retail and marketing solutions, the companies will remain as separate agency brands within the bigger organization.