Sampling

Learn more and view an image gallery of the retro-themed activation tied to back-to-school season.

The banner features Mediterranean and Middle Eastern fare.

Hershey built on the 2024 launch of Shaq-A-Licious XL Gummies, which are shaped like NBA legend Shaquille O’Neal’s face, by partnering with 7-Eleven to release an exclusive Slurpee flavor.

The activation blends brand history with interactive elements to reinforce loyalty and generate shareable content.

Better World Fragrance House, a brand from five-time Grammy-winning rapper Drake, launched a Summer Mink scent exclusively at Ulta Beauty in May as part of an ongoing partnership.

7-Eleven stocked limited-edition cherry Slurpee-flavored almonds on floorstands alongside the Mike’s Hot Honey almonds that the brand launched earlier this year.

Freeosk recently worked with a cookie brand on a sampling program that reached 700,000 shoppers and boosted conversion above traditional methods.

The "Dog Days of Summer" promotion is part of the retailer’s push to create immersive, pet-first experiences.

The experiential campaign promoted new eye pencil shades with a West Coast activation.

The evolution stems from Sam’s Club’s broader omnichannel vision, and includes new measurement tools as well as forthcoming formats like influencer- and creator-led content.