Sampling

The CBD pet treat brand ran a sampling program ahead of Halloween to gather consumer insights and user-generated content.

The design of a New Jersey store was inspired by local input and features an elevated shopping experience and curated product assortment, including a “Global Flavors” aisle and NYC-inspired soup and coffee bars.

On Feb. 24, the retailer held a grand opening celebration at its DG Market location in Alice, Texas.

Tata Consumer Products’ Tetley supported its expanded retail distribution and the launch of an Irish breakfast premium black tea by partnering with Ripple Street to make the product part of St. Patrick’s Day celebrations.

The snacks brand will pre-launch a modern, cleaner spin on its beloved animal crackers in January at Food City and Weis Markets stores.

Located in Toronto, the experiential shop includes a “Stories of Change” wall that invites shoppers to “peel and reveal” stories behind each product.