Sampling

Better World Fragrance House, a brand from five-time Grammy-winning rapper Drake, launched a Summer Mink scent exclusively at Ulta Beauty in May as part of an ongoing partnership.

7-Eleven stocked limited-edition cherry Slurpee-flavored almonds on floorstands alongside the Mike’s Hot Honey almonds that the brand launched earlier this year.

Freeosk recently worked with a cookie brand on a sampling program that reached 700,000 shoppers and boosted conversion above traditional methods.

The "Dog Days of Summer" promotion is part of the retailer’s push to create immersive, pet-first experiences.

The experiential campaign promoted new eye pencil shades with a West Coast activation.

The evolution stems from Sam’s Club’s broader omnichannel vision, and includes new measurement tools as well as forthcoming formats like influencer- and creator-led content.

A pilot program in select stores offers shopper guidance and sampling experiences during “The Beauty Event.” It's Walmart’s latest move to elevate the beauty category.

See how Absolut, Aperol, Recess and others will engage festivalgoers at Coachella and Stagecoach this spring.