Sampling

Hain Celestial Group launched its line of Garden Veggie Flavor Burst tortilla chips in February with an omnichannel campaign that included in-store displays and an exclusive package at Walmart.

The CBD pet treat brand ran a sampling program ahead of Halloween to gather consumer insights and user-generated content.

The haircare brand in April debuted a massive billboard in New York’s Times Square to showcase a new product collection along with an AR experience.

After Chi expanded its presence at Walmart, the brand is now able to showcase and sell products on the popular social media platform.

Hayden Products’ Walmart-exclusive cosmetics brand launched a limited-edition Girl Scout Cookies-inspired makeup collection in February.

The design of a New Jersey store was inspired by local input and features an elevated shopping experience and curated product assortment, including a “Global Flavors” aisle and NYC-inspired soup and coffee bars.

On Feb. 24, the retailer held a grand opening celebration at its DG Market location in Alice, Texas.