Sampling

Here's a snapshot of an industry leader from the P2PI member community.

Kroger is running five sweepstakes as part of its ongoing “Points Plus Rewards” platform.

Research from B2B wholesale marketplace Faire found that many retailers are planning extra perks for in-store shoppers, such as DIY workshops, holiday markets and other events.

The beauty retailer is marking 10 years in Australia with new shops and redesigns.

Rabanne took its shiny gold traveling consumer experience to the retailer to introduce and promote its prestige, vegan products through a celebrity makeup artist appearance and demos.

Despite increased food costs, Americans are leaving room in their budgets for chocolate, according to an annual report from the National Confectioners Association.

Sam’s Club, The Home Depot, IAB and others announced retail media-related advancements, collaborations and news during the month.

The e-commerce platform also introduced deeper insights for sampling campaigns and an integration that allows consumers to add products to their cart when shopping anywhere online.