Sampling

The retailer is testing two new ad formats at its brick-and-mortar locations: product demos that connect to Walmart.com and targeted Walmart Radio spots.

Following a successful pilot, the supermarket co-op is rolling out Freeosk's sampling kiosks to 95 ShopRite and The Fresh Grocer stores.

T&G Global tied in to the Lunar New Year with special packaging for its premium Envy apple, which it heavily promoted at the Canadian Asian foods retailer.

New cauliflower SKUs launched at Kroger before rolling out to Walmart, Meijer and beyond.

The tour was part of a campaign last year that drove awareness and trial of the manufacturer's new mashed cauliflower assortment.

The HelloFresh Media Portal, powered by Brandcrush, provides brands with better access to targeted media opportunities such as in-box sampling, inserts and online marketing.

The Revlon-owned beauty brand has expanded its partnership with Ulta Beauty to include an in-store assortment, coupled with a new sampling and loyalty program.