Sampling

Albertsons Cos.’ Jewel-Osco worked to build goodwill with local shoppers by partnering with more than a dozen CPGs to host multiple parties in Chicago to celebrate the eighth birthday of the banner’s cyclops mascot JoJo.

The funding will help Swish expand its retailer partnerships and scale its platform as a growth engine for both brands and retailers.

Five activations show how brands are reimagining pop-ups as cultural events that drive connection, conversation and conversion.

Combining online ads with in-store demos helped the digital-native brand drive trial, awareness and new-to-brand sales.

The shop-in-shops focus on Ontario wineries and include limited edition options.

Learn more and view an image gallery of the retro-themed activation tied to back-to-school season.

The banner features Mediterranean and Middle Eastern fare.

Hershey built on the 2024 launch of Shaq-A-Licious XL Gummies, which are shaped like NBA legend Shaquille O’Neal’s face, by partnering with 7-Eleven to release an exclusive Slurpee flavor.

The activation blends brand history with interactive elements to reinforce loyalty and generate shareable content.