Retailer Campaigns

A pilot program in select stores offers shopper guidance and sampling experiences during “The Beauty Event.” It's Walmart’s latest move to elevate the beauty category.

The campaign elevated brands including De Cecco and tapped cooking influencer Alina Prokuda.

Explore how retailers are elevating the category with increasingly competitive annual spring sales.

The Canadian grocer's strategy highlights the joy of shopping its stores.

The mass merchant's omnichannel “Game Day” campaign spotlighted party supplies from numerous brands.

Target in February spotlighted Black-owned brands and partnered with creators on an exclusive line of products.

The company will soon leverage advanced data insights to deliver hyper-targeted, personalized experiences.

Kroger united 25 brands for a "Return to School" promotion and sweepstakes following the 2024 holiday break.

The retailer has activated its National Hockey League sponsorship with a game and sweepstakes running throughout the 2024-2025 season.

The convenience store chain is trying to appeal to gamers by launching a custom map in Fortnite through a partnership with Umi Games.