Brands Helped Kroger 'Score Big' During March Madness Kroger united nearly 20 brands for a sweepstakes and cause campaign that informally tied in to March Madness. Whole Foods Campaign Celebrates the Flavors of Latin America The supermarket chain ran a “Flavors of Latin America” program in March to spotlight ingredients used in street food-inspired dishes. Walmart Introduces In-Store Beauty Bars A pilot program in select stores offers shopper guidance and sampling experiences during “The Beauty Event.” It's Walmart’s latest move to elevate the beauty category. Whole Foods Program Encourages Shoppers to 'Taste the Mediterranean' The campaign elevated brands including De Cecco and tapped cooking influencer Alina Prokuda. Dollar General, CVS, Sephora and More Face Off With Beauty Sales Events Explore how retailers are elevating the category with increasingly competitive annual spring sales. Farm Boy Campaigns With a ‘Fresh Twist’ The Canadian grocer's strategy highlights the joy of shopping its stores. How Target Geared Up for the Super Bowl The mass merchant's omnichannel “Game Day” campaign spotlighted party supplies from numerous brands. How Target Showcased Black-Owned Brands for Black History Month Target in February spotlighted Black-owned brands and partnered with creators on an exclusive line of products. Clorox Targets 50% of Media Spend on 1-to-1 Personalization by 2030 The company will soon leverage advanced data insights to deliver hyper-targeted, personalized experiences. Kroger, Brand Partners Offer 'Return to School' Savings Kroger united 25 brands for a "Return to School" promotion and sweepstakes following the 2024 holiday break. First Previous 3 4 5 6 7 Next Last
