Retailer Campaigns

Among the findings from a research report from The Harris Poll on behalf of Quad: A majority of Gen Z and Millennial consumers wish more brands focused on surprising them through mail, and value brands that seamlessly blend technology and physical experiences.

Inspired by TikTok sensation Sailing with Phoenix, the activation invites developers to build original games tied to boldness and adventure.

Brandmovers' team of loyalty and promotions experts share examples of where and how their clients in regulated industries are creating success.

The campaign is the Loblaw banner's ode to Canadian unity and strength.

Spots take a lighthearted look at quirks of Canadian customers.

Kroger united nearly 20 brands for a sweepstakes and cause campaign that informally tied in to March Madness.

The supermarket chain ran a “Flavors of Latin America” program in March to spotlight ingredients used in street food-inspired dishes.

A pilot program in select stores offers shopper guidance and sampling experiences during “The Beauty Event.” It's Walmart’s latest move to elevate the beauty category.

The campaign elevated brands including De Cecco and tapped cooking influencer Alina Prokuda.

Explore how retailers are elevating the category with increasingly competitive annual spring sales.

The Canadian grocer's strategy highlights the joy of shopping its stores.

The mass merchant's omnichannel “Game Day” campaign spotlighted party supplies from numerous brands.