E.l.f. Uses Viral Sailor in Roblox Game Targeting Young Creators Inspired by TikTok sensation Sailing with Phoenix, the activation invites developers to build original games tied to boldness and adventure. Earning Shopper Loyalty in Highly Regulated CPG Categories Brandmovers' team of loyalty and promotions experts share examples of where and how their clients in regulated industries are creating success. Michael J. Fox Voices Real Canadian Superstore's Newest Ads The campaign is the Loblaw banner's ode to Canadian unity and strength. Instacart Campaign Promises 'Groceries That Overdeliver' Spots take a lighthearted look at quirks of Canadian customers. Brands Helped Kroger 'Score Big' During March Madness Kroger united nearly 20 brands for a sweepstakes and cause campaign that informally tied in to March Madness. Whole Foods Campaign Celebrates the Flavors of Latin America The supermarket chain ran a “Flavors of Latin America” program in March to spotlight ingredients used in street food-inspired dishes. Walmart Introduces In-Store Beauty Bars A pilot program in select stores offers shopper guidance and sampling experiences during “The Beauty Event.” It's Walmart’s latest move to elevate the beauty category. Whole Foods Program Encourages Shoppers to 'Taste the Mediterranean' The campaign elevated brands including De Cecco and tapped cooking influencer Alina Prokuda. Dollar General, CVS, Sephora and More Face Off With Beauty Sales Events Explore how retailers are elevating the category with increasingly competitive annual spring sales. Farm Boy Campaigns With a ‘Fresh Twist’ The Canadian grocer's strategy highlights the joy of shopping its stores. First Previous 3 4 5 6 7 Next Last
