Lightspeed Adds Direct Selling, Advertising on TikTok
"The shopping experience on TikTok is all about discovery — we've seen businesses of all sizes use our platform as a creative outlet to engage new audiences, and ultimately drive sales," said Melissa Yang, head of ecosystem partnerships at TikTok, in Lightspeed’s news release. "We're thrilled to be working with this innovative group of partners and making it easier than ever for their merchants to be discovered by our community."
Global e-commerce platform Lightspeed Commerce Inc. can now enable its retail, hospitality and golf merchant partners to sell to consumers directly through social media giant TikTok. The new offering comes on the heels of Lightspeed’s acquisition of U.S.-based e-commerce platform Ecwid, which closed in October.
The initial integration with Ecwid powered advertising management on TikTok directly through the Lightspeed platform. Direct selling on TikTok For Business is now available to limited Ecwid by Lightspeed customers in the U.S. and the United Kingdom.
With TikTok serving as a breeding ground for viral product trends, such as #TikTokMadeMeBuyIt and #AsSeenOnTiktok hashtags, the social platform is creating a paradigm shift in shopping behavior. According to an Adweek-Morning Consult survey cited in Lightspeed’s release, 49% of TikTok users said they've purchased something after seeing it advertised, promoted or reviewed on the platform. This partnership aims to empower merchants to seamlessly tap into TikTok's power of community commerce and reach their growing consumer base.
