Retailer Campaigns

Actor and wrestler Dwayne “The Rock” Johnson launched his Papatui men’s personal care brand exclusively at Target stores on March 10.

The men’s grooming brand rolled out to 3,000 Walmart stores in January with an exclusive new combo pack.

Canadian frozen seafood brand High Liner Foods is celebrating its 125th anniversary with a sweepstakes at Sobeys.

Hayden Products’ Walmart-exclusive cosmetics brand launched a limited-edition Girl Scout Cookies-inspired makeup collection in February.

Actor Blake Lively’s nonalcoholic sparkling beverage brand expanded distribution to Canada in February exclusively at 300 Sobeys stores.

P2PI's second annual awards program will honor the top commerce marketers across brands, retailers, agencies and solution providers who are pioneering retail media. Nominate a colleague or peer by March 31.

Digital-native skincare brand Curology followed its January 2023 brick-and-mortar debut at Target by launching at Amazon this year.

Recent retail news includes Target introducing new toys as well as a retooled loyalty program.

An endcap in every Meijer supercenter grouped together products from small packaged food and beverage brands.

Recent retail news includes Target launching a private label with lower price points, and Amazon Fresh offering customers a chance to reserve regular pickup and delivery times.