Retailer Campaigns

Ferrara Candy Co. has revived the Wonka candy brand ahead of the Dec. 15 theatrical release of "Wonka" — and is giving Walmart an exclusive launch window.

Recent retail news includes Lowe's renewal of its NFL sponsorship, and a Kroger-Albertsons agreement to sell off overlapping stores.

After renewing its multiyear sponsorship of the NFL, Lowe’s debuted a marketing campaign and released a limited-edition 'DIY wrist coach' to help football fans and Millennial homeowners tackle home improvement projects.

The CVS Health QuickServe system is designed to make it easier to take daily supplements.

Recent retail news includes Best Buy having suppliers pay for promotions, and Amazon Prime members able to spend on Shopify.

The mass merchant tied in to the Aug. 2 theatrical release of "Teenage Mutant Ninja Turtles: Mutant Mayhem" by spotlighting licensed SKUs, including two exclusives.

The British supermarket operator is hosting separate account-specific sweepstakes with Coca-Cola, AB InBev and Premier Foods.

Megan's Organic Market stores feature colorful and "whimsical" interiors while merchandising their products openly on tables and shelves.

The Danone water brand is activating its sponsorship of the U.S. Open with a unique viewing of the men’s final on a branded cruise traveling along New York's Hudson River.

The microsite serves the next generation of homeowners with resources, including DIY guides, product recommendations, moving checklists, design inspiration and free virtual workshops.