Brand Watch: Colgate Taps Into AR Experience The brand has partnered with Perfect Corp. to engage consumers on smartphones. Special Report: Path to Purchase Trends 2024, Part 2 The second part of our annual survey shines the spotlight on retail media, social media, e-commerce, in-store and more. Activation Gallery: Nostalgia Marketing We provide a sampling of various brand and retailer activations from the past year that leverage nostalgia. Amazon Adds Clinique to Its Premium Beauty Store Estee Lauder’s Clinique began selling its products through the Amazon Premium Beauty program on March 27. Brands Flock to TikTok Shop Amid Platform Headwinds Brands are still betting on the social media platform’s commerce opportunity amid rising seller fees, slowing user growth and a potential U.S. ban. PetSmart Updates Its Treats Rewards Program PetSmart has been heavily promoting an updated version of its Treats Rewards loyalty program that launches April 2. Home Depot 'Doubles Down' on Retail Media, Rebrands Network Home Depot updated Retail Media+ to Orange Apron Media and introduced a new partnership with Univision. L’Oreal Paris Gives Walmart a Hair Purifying Exclusive L’Oreal Paris launched a new Elvive Hyaluron + Pure haircare line exclusively at Walmart in February. Deadline EXTENDED for Retail Media Awards Nominations We're keeping the nomination window for our second annual awards program open through April 14. The program honors the top commerce marketers pioneering retail media. Chi Haircare Launches TikTok Shop After Chi expanded its presence at Walmart, the brand is now able to showcase and sell products on the popular social media platform. First Previous 25 26 27 28 29 Next Last