Retailer Campaigns

The "My Joy" commercial is a continuation of the manufacturer's five-year plan to increase investments, representation and amplification of diverse creative voices in front of and behind the camera.

Albea’s Innovative Beauty Group brand incubator launched a blue-light blocking cosmetics line exclusively at Walmart in August.

The Unilever brand’s product launch at the retailer was supported by social and retail media.

Three campaigns won OmniShopper Awards in two "Collaborative: Brand-Retailer" categories.

The snacks brand will pre-launch a modern, cleaner spin on its beloved animal crackers in January at Food City and Weis Markets stores.

Recent retail news includes Boots unveiling a store format that's sure to lure beauty aficionados, while Instacart and Purina, knowing that people love taking festive pet photos, are running a contest where the "Best in Show" reaps some rewards.

Peacock Premium is now available for free to all Instacart+ subscription members in the U.S.

Recent research from Collage Group shows that most LGBTQ+ consumers think brands’ efforts to woo their demographic come across as insincere.

Revolution Beauty tied in to the 20th anniversary of the Warner Bros. movie by launching a cosmetics collection inspired by the Christmas film exclusively at Walmart on Nov. 4.

The delivery company made updates for easier and quicker holiday shopping, including real-time order tracking and AI-powered search, along with a festive campaign featuring themed collections curated by celebrities.

“Add to Heart" is a 23-part shoppable commercial series that will offer holiday gifting inspiration on TikTok, Roku, YouTube and the retailer's website.

Mattel's Hot Wheels ran bulk-purchase incentives awarding exclusive collector’s edition cars at Target, Kroger and Walmart this fall.