Retail Media

Costco, Ulta Beauty, Walmart and others shared retail media-related advancements, collaborations and other news and perspectives during the month.

E.l.f. Cosmetics and Stanley teamed up in October to launch a collection of tumblers and matching tinted lip oil holders exclusively at Target.

Omnichannel integration, AI advancements and commerce media are in full swing, but collaboration is key to retail media's continued success, according to SMG's Sean Crawford.

In this webinar, EFI's Kerry Sanders explores and substantiates on-box advertising as an emerging ad channel with potential. The discussion includes categories, concepts and examples of OBA campaigns.

P2PI's Patrycja Malinowska and SMG's Sam Knights and Sean Crawford reflect on this past year and what's to come in the commerce marketing industry.

The industry is expanding, but there simply isn’t enough talent to support this growth … or dollars, writes SMG's Justin Sparks.

Partnership with Rokt lets Best Buy Ads Canada offer targeted offers from non-endemic brands.

Seven campaigns won OmniShopper Awards in five "Digital" categories.