Retail Media

P2PI teamed with Skai to produce a report benchmarking retail media’s meteoric rise and offering statistical guidance for CPG brands looking to make informed and strategic decisions on their retail media programs.

Gathering feedback and insights from various retailer, CPG brand and marketing executives, the IAB released a white paper exploring the future and role of retail media in stores ahead of a panel discussion on the topic at NRF.

From CPG brands juggling 10+ retailer media networks, to retail media budget allocations and future investments, we share results from our annual Trends Report. Members have an exclusive opportunity to begin reviewing the data.

The discount grocer is recruiting retail media-focused talent to begin building its own network across all the markets it operates in.

InMarket's Mitch Cristol outlines a guide for winning “Bev/Alc's Vince Lombardi Trophy."

The pilot puts ads on Caper Carts at Good Food Holdings' Bristol Farms stores in Southern California, with additional retail partners rolling out in the months ahead.

The solution provider will support both demand and supply-side ad offerings for the retailer's brand partners.