Retail Media

Bustos is known in the industry as the architect of industry retail media measurement standards for the U.S., Australia and Europe.

Brand leaders will share case studies, best practices, their candid thoughts on today’s biggest challenges and what they need from their retail partners.

During NRF, one executive predicted that 2025 will be the year we’ll see proper value from AI solutions through transformational use cases in areas like customer service and search assistance.

Liz Roche and Michelle Weiskittel share how the Collective is enhancing media effectiveness through automation, personalization and integrated measurement strategies.

In addition to doubling down on the value of retail data signals, KPM cites benefits from its Scope 3 carbon-reduction reporting partnership.