Retail Media

The company is helping its clients deliver targeted and personalized advertising, including to Costco's members.

P2PI chats with Ulta Beauty’s Erin Houg on areas of opportunities and future aspirations for UB Media, the RMN’s approach to measurement, and much more.

Here are key questions brands should ask partners to optimize their investment, writes Adam Skinner of Epsilon.

The companies aim to streamline operations for retailers and advertisers.

Vestcom expands its role with Walgreens as the drug chain evolves its at-shelf retail media approach.

Retail media is surging, but one of the most valuable channels in grocery retail remains untapped: the weekly ad.

As more retailers take ad tech under their own roof, DG seeks to scale and customize its media offerings with Kevel's API infrastructure.

Business intelligence takes on an entirely new dimension in this series of immersive learning experiences developed by EnsembleIQ's BrandLab.

As brands invest more in the physical store, marketers look beyond sales lift to evaluate success.

Here are some key strategies CPGs and retail media networks can implement in tough times, writes Jeffrey Bustos of Merkle.