Retail Media

Shelf-edge media provider Vestcom and Mood Media's in-store digital advertising provider Vibenomics took the stage on Sept. 12 to explore the touchpoints, trends and challenges shaping the future of in-store retail media.

The standards, which are open for public comment until Nov. 1, include clear terminology and recommended ad formats and store zones.

Ocado Ads, powered by retail media technology provider Zitcha, includes onsite, offsite, social and CTV ad solutions.

The U.S. in-store digital media provider has hired a retail media expert focused on European, Middle Eastern and African markets to expand its global footprint.

Dollar General's retailer media network offers real-time data on shoppers in rural, hard-to-reach areas.