From creating a retailer investment matrix and breaking internal silos to embracing social commerce and AI tools, Mars Snacking's Kelly Spehar and Monster Energy's Ben Galvin detail their retail media strategies and work to meet shoppers where they are and where they want to discover.
Programming emphasized action over abstraction and underscored a shared push toward real-world execution. Explore key themes and highlights from the event.
It’s the latest step in the convenience retailer’s broader effort to elevate its brand, unify its marketing approach and modernize the customer experience.
Derek Gaskins, BP head of guest experience, details the necessity of a seamless shopper journey, leveraging high-value categories like coffee and tobacco, and challenging giants such as Walmart through coalition-based retail media.
On-Demand Webinar: Unpack how emerging ad formats, shifting shopper behavior and diversified inventory are transforming engagement and defining the future of omnichannel growth.
