P2PI asked industry leaders across retail media, data, AI, creative and CTV to share which trends and strategies will drive shopper engagement and commerce in 2026.
Unpack how emerging ad formats, shifting shopper behavior and diversified inventory are transforming engagement and defining the future of omnichannel growth.
Keen Decision Systems' Mike Chiasson shares his data-backed perspective on where investment is heading and how to make confident, strategic moves in an uncertain market.