Retail Media

Combining online ads with in-store demos helped the digital-native brand drive trial, awareness and new-to-brand sales.

A new partnership modernizes the North Carolina-based convenience store's physical marketing strategy across all 17 locations.

Costco, Shell, Walmart, Ace Hardware and others shared retail media-related advancements, collaborations and news during the month.

Here's a snapshot of an industry leader from the P2PI member community.

The retailer is leaning on stores as omnichannel engines while sharpening marketing, digital and cultural engagement.