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The company has been leaning toward a data- and AI-enabled approach that allows it to tap into the consumer journey in a variety of ways and right from the beginning.
The company is poised to accelerate growth and expand adoption of its measurement and commerce portfolio management solutions across brands, agencies and retail media partners.
As AI reshapes how shoppers discover and choose products, brands, platforms and retailers are racing to turn signals, conversations, and intent into measurable growth.
With AI and agentic commerce set to upend how products are found, measured and valued, NIQ’s Liz Buchanan is pushing for stronger data governance, smarter signals and industry-wide standards to keep brands competitive.
Retail media technology provider Kevel named Chris Woodworth as its regional director of Asia-Pacific (APAC) region, signifying its expansion into Australia.
Jamie Armstrong, GM of media intelligence at Loblaw Advance, will explore why in-store retail media has historically lagged other retail media channels in measurement, rigor and strategic investment.
