Retail Media

Economic uncertainty has disrupted marketing throughout 2025, and it looks poised to continue into the new year. That volatility makes it particularly difficult for companies to plan for the future.

The program integrates brand partners directly into Amazon’s seasonal campaigns, including 3D OOH, live, experiential and retail media.

Kroger, 7-Eleven, Southeastern Grocers, Amazon and others shared retail media-related advancements and news during the month.

Four campaigns won OmniShopper Awards in four "Digital" categories.

Three campaigns won OmniShopper Awards in the "Integrated Path to Purchase Activation" category.

Formerly at New Engen and now with Inmar Intelligence, she was named "Executive of the Year" in November as part of P2PI's Women of Excellence program.

The retailer's partnership with Swiftly builds on momentum within the convenience channel.