Packaging

Research from B2B wholesale marketplace Faire found that many retailers are planning extra perks for in-store shoppers, such as DIY workshops, holiday markets and other events.

The grocer's campaign touts a new tagline via various marketing materials, including in-store signage, online videos, billboards and digital displays.

Here's a snapshot of an industry leader from the P2PI member community.

Mars Inc. is activating its National Football League sponsorship with an instant-win game running at Circle K.

The Path to Purchase Institute is proud to announce the winners of its fourth annual OmniShopper Awards ahead of the in-person celebration at P2PI LIVE & Expo in November.

Here's a snapshot of an industry leader from the P2PI member community.

Here is a sampling of how brands in the beverage alcohol (BevAlc) category have activated at retail over the past six months.

We present a case study for this 2024 REGGIE Award winner: I’m Just the Flu.

The Honest Company teamed up with bilingual publisher Lil' Libros in August for a limited-edition line available exclusively at Walmart.

Despite increased food costs, Americans are leaving room in their budgets for chocolate, according to an annual report from the National Confectioners Association.