Packaging

The grocer's campaign touts a new tagline via various marketing materials, including in-store signage, online videos, billboards and digital displays.

Here's a snapshot of an industry leader from the P2PI member community.

Mars Inc. is activating its National Football League sponsorship with an instant-win game running at Circle K.

The Path to Purchase Institute is proud to announce the winners of its fourth annual OmniShopper Awards ahead of the in-person celebration at P2PI LIVE & Expo in November.

Here's a snapshot of an industry leader from the P2PI member community.

Here is a sampling of how brands in the beverage alcohol (BevAlc) category have activated at retail over the past six months.

We present a case study for this 2024 REGGIE Award winner: I’m Just the Flu.

The Honest Company teamed up with bilingual publisher Lil' Libros in August for a limited-edition line available exclusively at Walmart.

Despite increased food costs, Americans are leaving room in their budgets for chocolate, according to an annual report from the National Confectioners Association.

The retailer is leveraging the soon-to-be cultural phenomenon by rolling out more than 150 themed products as well as dedicated shop-in-shops and in-store events ahead of the film’s Nov. 22 release.