Packaging

The beauty brand worked with the retailer to develop a display to merchandise a new at-home hair color device and help shoppers pick a shade at-shelf.

We're keeping the entry window for our fourth annual OmniShopper Awards open through Friday, Aug. 2. The program celebrates the year’s best marketing activations and packaging.

Instagram makeup artist Mitchell Halliday’s Made by Mitchell beauty brand launched on Boots.com on July 3 and is rolling out to 95 Boots stores throughout the month as the U.K. retailer continues to recruit high profile brands in the category.

Research from 84.51°, Kroger’s data analytics subsidiary, explores insights into how the frozen treat is faring among shoppers, from sales growth to shopping modality.

The direct-to-consumer skin care brand launched a limited-edition collection tied to the June 14 theatrical release of Disney-Pixar’s “Inside Out 2.”

The professional boxer and social media influencer launched W, a personal care brand for men, exclusively at Walmart in June.

Through its partnership with the Aston Martin Aramco Formula One team, Lego team brought a 564-piece set to Walmart in June.

AriZona Beverages has revived its fan-favorite Cherry Lime Rickey flavor, a 7-Eleven exclusive, 12 years after it initially launched.

The manufacturer promoted the launch with a minute-long film that advocated for celebrating Mother’s Night Out the day before Mother’s Day