Procter & Gamble Gets in Touch with its Soft Side A Picture's Worth Video Advertising in Malls Increases Ad Recall and Purchase Intent, Study Finds Coca-Cola Channel Surfs with Home Depot, Albertsons Paper Mate Pens Back-to-School Campaign P-O-P 'Drives' Global Campaign Versatile header enables TaylorMade to retrofit existing displays To Your Health! Although low-cal beverages hog the headlines, marketers also try to tap into other potentially lucrative markets with effective P-O-P solutions. Mike and Ike Candies Get New Look Wanted: 'Semi-Involved DIYers' A Drink for Every Occasion The strategy of beverage marketers is to match a 'thirst occasion' with the right container. Mount Gay Intros Flavored Rums With 'Scented' P-O-P Kellogg Puts 'Scooby-Doo' on Display First Previous 368 369 370 371 372 Next Last
