Packaging

Client: Weber-Stephen Products Co.
Products promoted: Charcoal grills
Producer: Weyerhaeuser Impack
Location: Tucker, Ga.
Distribution: Warehouse home centers, mass merchants
Material/Process: Corrugated, flexographic printing of 8-foot-long cartons
Introduction: 1996
New international packaging for Weber-Stephen's famous charcoal grills used tight quality controls to produce flexographically printed images with high resolution and consistency between images.

Patent: 5,582,293
Issued: Dec. 10, 1996
Inventor: Norman Kay, Sands Point, N.Y.
A product display device having an enclosure member and an insert member situated there. The enclosure member has opposing front and rear walls with at least the front wall being formed of transparent or translucent material. Graphics are provided on the front, rear and display walls such that the product, when associated with the intermediate display wall, appears to be situated in a three-dimensional display.