The Rap on Shoes Hip-hop culture dominates the footwear category, so marketers walk to an urban beat. They also are leveraging well-known properties to establish brand trust in specific niche markets. Goodyear Rolls Out P-O-P, Store 'Zones' Disney "W.i.t.c.h." Books Arrive on Display Barton Delivers With Tsingtao Take-Out Dangler Making A Case Diamond enters snack nut category with a shelf display that doubles as a shipper shelf U.S. Bev Plays Up Beach P-O-P FIGI Grabs Consumers on Impulse The Billboard Effect Simple graphics can create powerful packaging for club stores NASCAR Racer Launches Snack Food Line Brand Tie-ins Pave Way for 'Spider-Man 2' Duracell Goes Small-Scale for NASCAR Pepsi's "Billions" Buys Heavy Retailer Support First Previous 370 371 372 373 374 Next Last
