Packaging

Social media personalities and identical twins Brooklyn and Bailey McKnight launched a line of skincare essentials exclusively at Walmart aimed at keeping Gen Z shoppers "in the know."

The retailer is leaning into key differences that distinguish its new Gulp Media Network from the media networks of retailers in other channels, beginning with a unique customer base that is oftentimes elusive and unloyal.

The Ahold Delhaize regional grocer has rolled out a selection of products in reusable packaging through TerraCycle's Loop platform.

Strands Hair Care launched The Hair Lab by Strands, a "customized hair care" brand, exclusively at Walmart as part of the mass merchant’s beauty accelerator.

The 6,000-square-foot Disney Encanto x Camp experience immerses children and families in Walt Disney Animation Studios' popular film.

Maurice Contreras, CEO and founder of Volcanica Coffee, shares tips from years of online DTC sales experience, including Amazon Prime Day.

Pop music star Halsey partnered with Walmart to launch af94, an exclusive line of eye, lip, cheek and body products.

​​​​​​​Clorox leverages QR code, AR to quiz the mass merchant’s shoppers on spring cleaning.

Despite inflation hitting American consumers hard in 2022, recent research and earnings reports are indicating that back-to-school shopping generally remained resilient despite a softening economy.