Packaging

Pop music star Halsey partnered with Walmart to launch af94, an exclusive line of eye, lip, cheek and body products.

With global sales forecasted to reach $55 billion by 2026, this growing CPG category is poised to become a significant multi-category influencer and market disruptor.

A snapshot of industry leaders from the P2PI member community: Coca-Cola Co. and Merrick Pet Care, Nestle Purina

​​​​​​​Clorox leverages QR code, AR to quiz the mass merchant’s shoppers on spring cleaning.

Despite inflation hitting American consumers hard in 2022, recent research and earnings reports are indicating that back-to-school shopping generally remained resilient despite a softening economy.

Our gallery presents a sampling of eye-catching and effective in-store activations.

E.l.f. Cosmetics this summer launched a gaming- and metaverse-inspired collection exclusively at Target.

The candy brand has expanded its partnership with the music artist to launch a colorful limited-edition package inspired by the arts and music.

Hershey Co. provided Walmart with an exclusive pack of Hershey’s chocolate bars depicting Nubia (aka Wonder Woman) as part of a series of limited-edition SKUs that feature DC Comics superheroes.

Drizly Ads offers brands a full suite of advertising products, including search and display as well as custom ad solutions.