Hershey Co. provided Walmart with an exclusive pack of Hershey’s chocolate bars depicting Nubia (aka Wonder Woman) as part of a series of limited-edition SKUs that feature DC Comics superheroes.
In a multi-faceted omnichannel campaign, the snack brand's variety packs mark the return of its “Back-to-School Blast Off” program, which leverages star power and a cause element in stores and online.