Packaging

Beverage brand is kicking off the start of football season by giving Meijer an account-specific sweepstakes.

Convenience store chain encouraged shoppers to cool off with a Slurpee, Big Gulp and more.

The IPA brand teams up with eMeals to share nine shoppable “Rangerous Party Recipes” and simplify the order fulfillment process.

Beverage brand partners with Instacart to offer a sweepstakes awarding an 18-week stay in a Pepsi-branded mobile home.

Bean Box teamed with Walmart recently to make specialty coffee accessible in more than just urban hotspots and local cafes.

Instacart highlights a collection of new shopping content and digital features meant to inspire discoverability.

In a multi-faceted omnichannel campaign, the snack brand's variety packs mark the return of its “Back-to-School Blast Off” program, which leverages star power and a cause element in stores and online.

Clorox Co. earlier this year depicted a QR code on a custom display at Walmart to direct shoppers to an augmented reality quiz determining their spring cleaning personality — and the products to match.

The omnichannel effort, which also highlights the brand's new "All You Need Is Raw” tagline, consists of multiple ad spots, CTV, audio, social media, mobile rich media support and custom content.