Packaging

Target has become the exclusive brick-and-mortar retailer of Lume, a direct-to-consumer deodorant product marketed for use on any part of the body.

Target partnered with San Francisco-based illustrator Christina Tan to roll out a collection of products celebrating the Lunar New Year.

A new line of products from Salon Perfect’s Sliick is enjoying prominent placement on an endcap in Walmart's beauty section.

The BevAlc company’s Topo Chico hard seltzer finds an audience online.

We provide a glimpse at how some retailers and brands activated during the holiday season — online, in stores and beyond.

Kroger has united fellow sponsors of the International Chili Society’s World Championship Chili Cook-off for a “Chili Your Way” campaign.

The Path to Purchase Institute compiled a roundup of activity that caught our eye from an increasingly crowded field of players.

Made by Gather’s Crux partnered with Grammy-nominated DJ and music producer Marshmello on a kitchenware line that launched exclusively at Best Buy in September.