The multi-faceted takeover of the streaming platform starred the retailer's "Welcome to Your Walmart" campaign, which let consumers shop curated lists from celebrities including as Becky G and Patrick Mahomes.
The company's new RFID label offering enables CPG brands to embed the technology within primary product labels to boost branding and shelf appeal at retail.
The brand rolled out a line of cosmetics based on Japanese manga series Naruto exclusively to Ulta Beauty in July as part of an ongoing partnership with the retailer.
Social media trends have evolved from a simple sponsored Facebook update to something more intentional that grabs consumers’ attention and engages them, leveraging pop culture or the latest viral trend.
