Packaging

The personal care brand from Lottie London launched its third line exclusively at Walmart in April.

The 125-day campaign celebrating its history and future includes a complete visual identity overhaul and a slew of activations, among them an immersive diner experience in New York.

For the second year in a row, Kimberly-Clark’s Kleenex is giving Target a multipack with exclusive graphics to benefit DonorsChoose.

Kimberly-Clark’s tissue brand partnered with mental-health advocacy brand Self-Care Is For Everyone to launch a set of six limited-edition boxes exclusively at Target in January.

The multi-faceted takeover of the streaming platform starred the retailer's "Welcome to Your Walmart" campaign, which let consumers shop curated lists from celebrities including as Becky G and Patrick Mahomes.

The company's new RFID label offering enables CPG brands to embed the technology within primary product labels to boost branding and shelf appeal at retail.

Recent retail news includes Aldi's purchase of Winn-Dixie and Harveys Supermarket, and 7-Eleven unveiling an updated mobile app.

The brand rolled out a line of cosmetics based on Japanese manga series Naruto exclusively to Ulta Beauty in July as part of an ongoing partnership with the retailer.

​​​​​​​Our proprietary research digs into what agency professionals — and their CPG clients — really think about retail media.

​​​​​​​The Unilever brand teams up with diverse creatives for an extended campaign.