Packaging

The CVS Health QuickServe system is designed to make it easier to take daily supplements.

L’Oreal’s nail care brand worked with prebiotic soda brand Poppi to develop a series of nail designs promoted at Target.

The mass merchant tied in to the Aug. 2 theatrical release of "Teenage Mutant Ninja Turtles: Mutant Mayhem" by spotlighting licensed SKUs, including two exclusives.

The British supermarket operator is hosting separate account-specific sweepstakes with Coca-Cola, AB InBev and Premier Foods.

The personal care brand from Lottie London launched its third line exclusively at Walmart in April.

The 125-day campaign celebrating its history and future includes a complete visual identity overhaul and a slew of activations, among them an immersive diner experience in New York.

For the second year in a row, Kimberly-Clark’s Kleenex is giving Target a multipack with exclusive graphics to benefit DonorsChoose.

Kimberly-Clark’s tissue brand partnered with mental-health advocacy brand Self-Care Is For Everyone to launch a set of six limited-edition boxes exclusively at Target in January.

The multi-faceted takeover of the streaming platform starred the retailer's "Welcome to Your Walmart" campaign, which let consumers shop curated lists from celebrities including as Becky G and Patrick Mahomes.

The company's new RFID label offering enables CPG brands to embed the technology within primary product labels to boost branding and shelf appeal at retail.