Packaging

DTC edible arts brand Fancy Sprinkles has brought a line of Valentine’s Day products exclusively to Walmart following a successful holiday collaboration.

Clorox Co. provided Target with a pair of exclusive, limited-edition holiday packages of Clorox disinfecting wipes.

Seasonal scents from Unilever’s Beloved by Love Beauty and Planet line are receiving the spotlight on a secondary display in stores.

Swiss beauty brand Weleda released a pair of face care lines exclusively through Amazon in the fall.

Target shines a spotlight on its first private label kitchen brand.

P2PI talked with Hop Wtr's CEO about the brand's latest holiday campaign, which commissioned a popular video creator to give mall Santas an impromptu breathalyzer test.

InMarket's Mitch Cristol outlines a guide for winning “Bev/Alc's Vince Lombardi Trophy."

7-Eleven and Los Angeles-based custom footwear brand The Shoe Surgeon partnered on a cause campaign and sweepstakes that ran throughout the college football season.

Goop, the fashion and lifestyle brand founded by actress Gwyneth Paltrow, launched a Good.Clean.Goop brand at Target and Amazon in October.