Derek Gaskins, BP head of guest experience, details the necessity of a seamless shopper journey, leveraging high-value categories like coffee and tobacco, and challenging giants such as Walmart through coalition-based retail media.
Circle K Canada united 11 brands this summer for a "Rock Paper Prizes” instant-win game and sweepstakes that aimed to boost engagement with the retailer.
Mondelez International activated its National Collegiate Athletic Association sponsorship with a “Hometown Touchdowns” sweepstakes, earning the spotlight at Kroger by giving the retailer an exclusive overlay.
Coca-Cola Co. discontinued Diet Cherry Coke in 2020 but brought the flavor back at Kroger over the summer as part of the retailer’s increased push for exclusive beverages.
The convenience retailer tapped into nostalgia and built on its celebration of car culture by partnering with Mattel to launch an exclusive collection.
Circle K is promoting exclusive flavors from several beverage brands, seeking to appeal to novelty-seeking shoppers as a way to boost trips and build baskets.
Energy drinks are one of the top drivers of convenience store trips, and as the category becomes increasingly competitive, Monster Energy is seeking to stay top of mind with shoppers.
Albertsons Cos.’ Jewel-Osco worked to build goodwill with local shoppers by partnering with more than a dozen CPGs to host multiple parties in Chicago to celebrate the eighth birthday of the banner’s cyclops mascot JoJo.
Metro continues to encourage shoppers to join the Moi loyalty program it launched in October 2024 with the help of big brands, including working with Kraft Heinz to run three summer sweepstakes for members.
From H-E-B to Walmart and Target, see how retailers are bringing TikTok, viral trends, influencer collaborations and social media-inspired products to stores.
