P-O-P

From H-E-B to Walmart and Target, see how retailers are bringing TikTok, viral trends, influencer collaborations and social media-inspired products to stores.

Our latest display gallery presents a sampling of eye-catching and effective activations representing a variety of product categories — in a variety of retail environments.

7-Eleven and PepsiCo’s Mountain Dew reinforced their shared commitment to appealing to novelty-seeking shoppers by bringing back the exclusive Infinite Swirl tropical fruit punch flavor they launched last summer.

YouTube and Twitch content creators launched personal care collection Tone exclusively at the mass merchant this summer.

A look at the retail launch of the limited edition, horchata-inspired cookies from Mondelez International’s Oreo and singer and actress Selena Gomez.

A look back on how the retailer elevated brands in June that support LGBTQ+ causes.

The interactive Landscape highlights the diverse retailer media networks and related partners in Canada, while allowing P2PI member companies to showcase their offerings.

Kraft Heinz Co. has encouraged Sobeys shoppers to stock up with a series of bulk-purchase incentives.

Benefit Cosmetics ran a “Pink Dream” summer sweepstakes at Ulta Beauty awarding 10 winners $10,000 travel vouchers.

Kenvue teamed with The Met to launch a limited-edition Band-Aid collection exclusively at Target. We dive into the campaign’s marketing and the brand's ongoing partnership.