P-O-P

For the second year in a row, Hayden Products’ Walmart-exclusive cosmetics brand is selling a Girl Scout Cookies-inspired makeup collection.

Direct-to-consumer brand Bubble Skincare arrived at Target with an exclusive Hydro Heroes set and earned secondary merchandising space via an account-specific endcap display.

The retailer has activated its National Hockey League sponsorship with a game and sweepstakes running throughout the 2024-2025 season.

Explore Dollar General’s 16,000 square-foot grocery store format as well as the brand marketing opportunities it offers. 

This month, we’re showcasing physical activations from unique collaborations between unlikely partners.