Omnishopper Awards

Mars, Molson Coors and Unilever are among this year's winners for standout activations driving shopper impact.

We're keeping the entry window open through Friday, July 17. The program celebrates the year’s best digital, in-store, integrated and collaborative marketing activations.

P2PI's sixth annual program celebrates the year’s best digital, in-store, integrated and collaborative marketing activations. Enter by June 30.

The brand along with its agency partner share the details behind their award-winning, full-funnel campaign.

Precision and real-time personalization can help marketing campaigns cut through a tough media landscape, according to data from InMarket.

Vana Ghazarian explains how the company translated AI concepts to real-world impacts that resonated with consumers.

Mark your calendar for Path to Purchase Institute awards programs for 2026.

Four campaigns won OmniShopper Awards in two "Collaborative: Brand-Retailer" categories.

Six campaigns won OmniShopper Awards in four "In-Store Marketing" categories.

One campaign won an OmniShopper Award in the "Packaging" category.

Three campaigns won OmniShopper Awards in the "Integrated Path to Purchase Activation" category.

Four campaigns won OmniShopper Awards in four "Digital" categories.