Omnicommerce

Diageo's head of content and Placer.ai's research head will explore how consumer behavior and omnichannel content strategies are reshaping the in-store experience.

The full-funnel effort includes retail media and in-store activations at Walmart, Costco and multiple grocers.

Retailer rolls out membership program in first market outside U.S.

In this on-demand session, execs from Air Wick and The Krazy Coupon Lady break down how the companies partnered to move beyond impressions and engagement to measurable sales impact, bridging both digital and in-store performance.

Leaders from Chomps, Walmart Connect, DoorDash, CVS, Albertsons, Nestle and elsewhere will take the stage at P2PI's annual event, June 2-4 in Chicago.

A Nivea campaign at Walmart shows the power of strong demand-side platforms, writes Infillion's Liz Weinsten.

The latest updates center on extending MAP deeper into physical environments, including in-club audio ads, fuel pump screen ads and an expanded slate of “Omni Experiences.”

Integration across all five U.S. brands connects media to measurable e-commerce sales.

The partnership with U.S. Soccer elevates the fan experience and helps fans win through consumer promotion and social-first efforts.

Through our fourth annual program, we're proud to reveal the top 30 commerce marketers pioneering retail media.