New Product Launches

The Coty Inc. beauty brand launched a scented Syrup Collection of its Insta-Dri nail polish exclusively at Ulta Beauty in February.

Target is selling 14 exclusive Funko Pop! figures during its annual “Target Con” campaign.

We offer a close look inside the store to showcase how the retailer is highlighting its biggest prestige hair launch to date.

Coca-Cola Co. tapped into the resurgence of nostalgic flavors among Millennials and Gen Z by launching orange cream versions of Coca-Cola and Coca-Cola Zero in February.

The Keurig Dr Pepper brand launched a Strawbango strawberry, mango and citrus flavored energy drink at Circle K in March.

Direct-to-consumer brand Bubble Skincare arrived at Target in February with an exclusive Hydro Heroes set.

Target dedicated an endcap to direct-to-consumer towel brand Clean Skin Club after the brand’s September launch quickly sold out.

Target in February spotlighted Black-owned brands and partnered with creators on an exclusive line of products.

The Spider-Man star’s Bero brand launched at Target in January with an exclusive package.

The UK-based brand brought its screen-free audio entertainment system to Target stores for the first time in October.

Dedicated endcaps stocked the probiotic brand's supplements following its launch on Amazon earlier in 2024.

The celebrity hairstylist launched a line of haircare products exclusively at Target in late December.