Mobile Marketing

The candy brand added an AR experience to the campaign, which asks for NFL fans' greatest football-related mishaps.

7-Eleven is running a “Fuel Your Football” sweepstakes and purchase incentive this fall that incorporates both American football and soccer.

The Consumer Healthcare Products Association is piloting interactive shelf signage at Dollar General to help shoppers determine which pain relievers are right for them.

Target is tying into the theatrical release of the Marvel Studios film with a slew of support, including an AR experience, a video ad spot and exclusive products.

Research details how Hispanic consumers behave collectively and across acculturation levels and age cohorts.

The Shopmium app leverages proprietary technology to increase brand trial/loyalty and facilitate measurable online and offline shopper interactions.

Social media personalities and identical twins Brooklyn and Bailey McKnight launched a line of skincare essentials exclusively at Walmart aimed at keeping Gen Z shoppers "in the know."

A year after Lowe’s launched its retailer media network in partnership with CitrusAd and Criteo, P2PI caught up with executives from Lowe's and Criteo.

Strands Hair Care launched The Hair Lab by Strands, a "customized hair care" brand, exclusively at Walmart as part of the mass merchant’s beauty accelerator.

The Path to Purchase Institute, in partnership with 84.51°, is proud to announce the winners of its second annual OmniShopper Awards.

Mondelez International’s Sour Patch Kids provided Circle K with an exclusive "strawberry watermelon" flavor for its Froster frozen beverages as the brand expanded its line of fruit-flavored candy.