Coca-Cola Move's debut features a new packaging design as well as a song from Rosalia, an interactive QR code and a metaverse-inspired experience for consumers.
The Institute's inaugural program will honor the top 20 commerce marketers across brands, retailers, agencies and solutions providers who are pioneering retail media. Nominations extended until April 7.
Webstop will leverage Swiftly's advanced mobile app platform to bring regional and independent grocery clients improved features and a functionality that enables them to capture their share of the growing retail media market.
The tequila brand helped consumers celebrate National Margarita Day with a personalized margarita generator and sweepstakes to see singer Becky G perform.
For the third year in a row, Coca-Cola Co.’s BodyArmor is giving Walmart an account-specific overlay to its national incentive encouraging shoppers to “Commit to Fit” for their New Year’s resolution.
Target rolled out a Tabitha Brown line of vegan food and cookware on Jan. 8 as its third of four planned limited-edition collections with the social media influencer.
Our 27th annual survey finds commerce marketers concerned about navigating inflation and the economy, while also trying to figure out how to leverage the promise that retailer media networks bring.
Made by Gather’s Crux partnered with Grammy-nominated DJ and music producer Marshmello on a kitchenware line that launched exclusively at Best Buy in September.
