Mobile Marketing

Lowe's is using Marketplace expansion, creators, and AI-driven video and visualization to turn digital engagement into measurable omnichannel growth.

The Coca-Cola Co. activated its licensing deal with Walt Disney Co. last summer for a massive "Refresh Your Galaxy" marketing campaign, releasing limited-edition cans and bottles depicting "Star Wars" characters.

The nationwide rollout gives shoppers broader access to Kroger banners through third-party delivery platforms.

The format weaves brand storytelling into the ride itself, aligning in-app media with where riders are headed.

Mattel partnered with Walmart on the Hot Wheels Legends Tour, which has become the world’s largest traveling car show, for the eighth straight year.

Mark your calendar for Path to Purchase Institute awards programs for 2026.

WK Kellogg Co. activated its National Football League sponsorship by running a campaign at Meijer benefiting Detroit middle schools — a tactic that fits in well with the Midwestern retailer’s focus on building close community connections.

Three campaigns won OmniShopper Awards in the "Integrated Path to Purchase Activation" category.

Four campaigns won OmniShopper Awards in four "Digital" categories.

'Oreo Walks' campaign played with the treats' iconic imagery and led shoppers to the cookie aisle.