Media Advertising

Kroger’s data analytics subsidiary outlines four trending developments that impacted the path to purchase in 2022, from awareness to activation to loyalty.

Profiles of Mentorship winners Abby Beaston, Margaux Logan, Anne Louise Marquis, Jennifer Mason, Bev Sampson and Laura Wallace.

Six campaigns won OmniShopper Awards in five "Digital" categories.

Five campaigns won OmniShopper Awards in the "Integrated Path to Purchase Activation" category.

Glanbia Performance Nutrition’s SlimFast gave Walmart an exclusive launch window for a line of intermittent fasting products that launched in September.

Retail media ads generated 192% higher revenue on Black Friday compared to the November daily average, according to Skai.

Advertisers can reach Kroger shoppers using the retailer's first-party data and evaluate results from Snapchat’s ad formats.

Pernod Ricard took ownership of the color orange on Pinterest to support the recent launch of its Jameson Orange flavored whiskey.

Target is tying into the theatrical release of the Marvel Studios film with a slew of support, including an AR experience, a video ad spot and exclusive products.

The retailer is leaning into key differences that distinguish its new Gulp Media Network from the media networks of retailers in other channels, beginning with a unique customer base that is oftentimes elusive and unloyal.