Media Advertising

The Path to Purchase Institute chats with Epsilon SVP Dan Perez about the impact of inflation, changing consumer behavior and how CPGs can benefit from verified purchase optimization.

Company's director of cultural and inclusive marketing recently discussed why and how the manufacturer launched its campaign focused on bicultural Latina moms in its Social K blog.

The regional retailer has partnered with Grocery TV, adding 2,600 point-of-sale displays to its digital out-of-home network.

Consumer buying and drinking preferences have evolved, which is largely due to e-commerce. The barrier to entry for new alcohol brands to infiltrate the industry is lower than ever: traditional BevAlc brands are producing more products to cater to new consumer preferences and even other CPG brands are entering the alcohol category with "spiked" and "hard" twists to their non-alcoholic beverages. In an industry where preferences, tastes and shopping habits continue to evolve, agility is a must for brands. During this webinar, sponsor partner Aki kicks things off to explore how the BevAlc category has evolved and why brands need to rethink the role of data. Then we dive into a panel discussion with leading BevAlc brands to learn how the new rules of engagement have altered their marketing strategies and how they’ve evolved to keep up with their consumers’ developing preferences.

As zero- and first-party data become critical for marketers in 2022, data-rich retail media networks will rise to the occasion, as will another medium: audio out-of-home technology, writes Vibenomics' Paul Brenner.

PepsiCo/Frito-Lay teamed with Amazon to run a digital campaign spotlighting the return of the manufacturer's limited-edition Mtn Dew Flamin’ Hot soft drink.

Jason Goldberg, chief commerce strategy officer, Publicis Group, discusses retail media measurement, budgeting and the not-so-endless shelf.