TikTok continues to take the world by storm. Every day, more brands are capitalizing on the app’s audience of over 1 billion users spending 1.5 hours on the app each day. Popcorn Growth breaks down the trends to help brands stay ahead of the curve.
Sponsorcart technology allows CitrusAd brand and retail partners to launch video ad formats tied to corresponding SKUs for add-to-cart functionality on RMNs.
The brand will debut its new logo and look, which includes a bolder typeface, enhanced color palette and updated packaging, beginning this fall in North America.
The retailer has integrated Innovid’s personalization and AI capabilities within the Walmart DSP, allowing advertisers to enhance content and ad creative in real time.
We recently caught up with Ben Flaccus, managing director, retail & CPG commerce, Undertone, to discuss the evolution of circulars and how many retailers still haven’t made the full transition to digital circulars.
Bayer's Alka-Seltzer Plus is running a digital campaign plugging its line of over-the-counter items and helping Amazon shoppers distinguish between cold and flu symptoms.
My Ads, which is currently in pilot with seven partners through Best Buy's retailer media network, initially offers self-service reporting for onsite display and sponsored products campaigns.
