Media Advertising

The latest edition of The Mars Agency’s “Retail Media Report Card" evaluated 14 retailer media networks across 65 criteria in five performance areas: audience targeting, measurement & reporting, media opportunities, innovation and partnership.

P2PI chats with Roundel, Target's media network, and Criteo about retail media measurement and creating holistic experiences across all channels.

Monster Energy Corp. activated its sponsorship of the AMA Supercross Championship by bringing a receipt-submission program to 7-Eleven and Speedway.

More than double the reach of digital audiences, in-store media enables brand advertisers to reach shoppers at scale, and drives measurable conversion.

A recent report from marketing technology company Skai dives into the challenges, methods, investments and cross-channel strategies for retail media advertising.

Unilever’s Axe is promoting the February launch of its premium Fine Fragrance Collection by partnering with rapper Lil Baby on a virtual experience and manga available exclusively to Walmart shoppers.

The brand recently wrapped a massive “Flipping the Status Quo” campaign spotlighting its female spokescandies that was intended to empower women.

Recent news includes Walmart expanding digital shelf tags, and Amazon offering targeted ads during "Thursday Night Football."

Bic is promoting the launch of its EasyRinse razors, which feature anti-clogging technology, by running an national instant-win game with overlays at Walmart, Target, Walgreens and Dollar General.

The division will integrate all of Inmar Intelligence and Aki’s media offerings in one organization, nearly two years after Inmar acquired the digital marketing company.