More than double the reach of digital audiences, in-store media enables brand advertisers to reach shoppers at scale, and drives measurable conversion.
A recent report from marketing technology company Skai dives into the challenges, methods, investments and cross-channel strategies for retail media advertising.
Unilever’s Axe is promoting the February launch of its premium Fine Fragrance Collection by partnering with rapper Lil Baby on a virtual experience and manga available exclusively to Walmart shoppers.
Bic is promoting the launch of its EasyRinse razors, which feature anti-clogging technology, by running an national instant-win game with overlays at Walmart, Target, Walgreens and Dollar General.
The division will integrate all of Inmar Intelligence and Aki’s media offerings in one organization, nearly two years after Inmar acquired the digital marketing company.
Disney Advertising and Kroger Precision Marketing have launched a “limited beta test” that enables CPGs to offer targeted ads on Hulu using Kroger's first-party data and insights.
T&G Global tied in to the Lunar New Year with special packaging for its premium Envy apple, which it heavily promoted at the Canadian Asian foods retailer.
E-commerce experts Colin Lewis, director at Retail Media Works, and Andrea Leigh, founder and CEO of Allume Group, will headline the retail media-focused event in June.
