Tata Consumer Products’ Tetley supported its expanded retail distribution and the launch of an Irish breakfast premium black tea by partnering with Ripple Street to make the product part of St. Patrick’s Day celebrations.
The digital marketing trends that defined the fourth quarter of 2023, according to Skai, include commerce ads boosting paid social investment and cost-per-click growth propelling retail media spend.
Created in partnership with LiveRamp, PF Media Network connects agencies, CPG brands and media buyers with the gym’s U.S. members via in-club and digital ads.
Recent retail news includes Dollar General debuting an exclusive Slatkin + Co. home fragrance line and Kroger updating some of its private-label recipes.
Procter & Gamble’s Gillette Labs teamed up with gaming hardware manufacturer Razer to launch a limited-edition razor exclusively at Target in November.
At P2PI's Feb. 6 event, Claire Wyatt, vice president of business strategy and marketing science, will outline how retailer media networks can leverage first-party data to help brands and agencies meaningfully engage with consumers.
